KGW.com reported about the Zappos Data breach yesterday through an interview with GadgetTrak Founder, Ken Westin. Although by Ken’s estimation, Zappos had best in class security and did “everything right” to protect customer data – they were breached – and customer data may have been stolen. From the mass Zappos email last night to 24 million customers impacted by the breach of personal information including credit card data — “We recommend you change your password”.
Now that is a helpful tip. Change your password. Let’s all go do that right now, across all of our 1,000 sites. Amazing how we keep trying to solve the same problems with the same solutions expecting a different outcome – by the way that is very nearly the definition of insanity.